Did you know that the month of August is Cataract Awareness Month, Eye Exam Month, Golf Month, Water Quality Month and this week (first week of August) is World Breast Feeding Week and Clown Week? And these aren’t all…I can list a bunch more! You can find these monthly “observances” all over the internet. I often wonder who sits down and decides “Hey let’s make August 1-7 Clown Week?”  But then again who cares, we in the promotional products industry should rejoice. If anything, they certainly give you ideas for approaching a new business or company you may not currently be doing business with. A great way to start a converstion with a new prospect.  For instance…Eye Exam month…what a great opportunity to stop into any optometrist, ophthalmologist with some fun ideas on how to promote their business. And even if there’s no immediate need, well at least the “doors been opened” and they are aware of your serv ... Read More »